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"Anheuser-Busch’s passion for beer and commitment to quality have allowed the company to offer a diverse range of beers and beverages, loved by consumers across the United States and the world. This includes the world’s largest selling beers, Bud Light and Budweiser." Contact:
MLBA Allied Member Since: 1995 From the May/June 2009 PROOF, Allied Member Spotlight: Making a Difference in the Fight Against Alcohol Abuse For nearly three decades, Anheuser-Busch has been at the forefront of promoting personal responsibility. And even before that, in the early 1900s, the company ran a series of print ads with the tagline “Budweiser Means Moderation.” Today, the company’s Responsibility Matters campaign provides a clear, concise reminder that one of the best solutions to addressing alcohol abuse is to emphasize responsibility. “Anheuser-Busch has always believed we have a significant role to play in ensuring adult consumers enjoy our products responsibly,” said Carol Clark, Anheuser-Busch vice president of corporate social responsibility. “We are proud of these efforts and have evolved our education and awareness programs through the years to meet the changing needs of our society.” The company’s efforts include implementing programs that encourage the use of designated drivers or alternate transportation; helping educate bartenders, wait staff and store clerks on how to sell and serve responsibly and check and verify valid identification; supporting efforts of elected officials and law enforcement to enforce existing laws; and helping parents talk with their children about underage drinking. As example, to help prevent sales to minors, Anheuser-Busch and its wholesalers partner with retailers to implement the company’s We I.D. program – particularly during the graduation and summer seasons – which reminds customers who purchase alcohol they will be asked to show valid identification. Program materials include We I.D. signage for use in-store and buttons for staff to wear; We I.D. cards (available in English, Spanish and Korean) that list tips on how to spot fake I.D.s; driver’s license booklets that feature photos of valid driver’s licenses from all 50 states, U.S. territories and the Canadian provinces; and wristbands that retailers can use to identify customers who have already shown proof of legal age. Since 1990, Anheuser-Busch wholesalers have provided Minnesota retailers with more than 1.7 million wristbands, 29,000 We I.D. cards, and 41,000 driver’s license guides to help prevent underage drinking and sales to minors. Thanks in part to efforts like these and increased law enforcement, the United States has made significant progress in the fight against alcohol abuse. Underage drinking and drunk driving are on the decline, according to government research. More information about Anheuser-Busch’s responsibility efforts and the progress being made is available at: www.beeresponsible.com. |
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